The short answer is YES. You do.
If you don’t have a website, you need one.
If you have a website, you need a new one.
We all know we need to be online, now more than ever. And yes, it is true that those of us who had a strong presence before this.. well.. let’s call it “stunning” period, had it a lot easier than the rest of us. Businesses had to adapt, rediscover, refresh, or reinvent themselves. And these are the positive examples.
I don’t know which one of these stages you are in, but if you are searching for reasons why you need a new website, there are more than a few. This quote here underlines a really good one.
“Websites promote you 24/7: No employee will do that.”
Paul Cookson
Here are 5 more:
1. Your website might not be mobile-friendly.
And it should be.
For a clear image, here are some numbers: there are 7.7 billion people in the world. Almost 7 billion are mobile users. More than half shop using their smartphones. That’s a lot of people!
You can find out more about it as well as about responsive web design in this HubSpot article.
2. Your SEO might not be updated.
And it should be.
Attracting potential clients to your website is the first step towards conversion. This is why every page of your website should be SEO optimized. There is magic within keywords, and we can all benefit from it!
Find out more about on-page SEO in this New Breed article.
3. Your content might be outdated.
And it really shouldn’t be!
There is a lot to say about content, mainly because it expresses every fiber and bone of your brand. And it should be constantly reviewed, adapted, and used towards your customer's needs. Find your voice, tell your story, build your community.
This Brandpoint article will help you get started!
4. Your website is your new office.
No, really!
The website is today the all-in-one tool for your business. It is the online ambassador of your brand, the impressive virtual office your customers visit, and your back office: from CRM to financial integrations and analytics, all manageable under one platform.
This is WiX and yes, I am using it!
5. Your website might not be UX developed.
And it should be.
It’s fancy these days to use UX considerations, but it’s also really REALLY great to benefit from it and its all-in-one tools. From recording visitors browsing your website to testing and analyzing, you can have a clear image of what your visitors do. This is how you get to discover and understand your audience.
Take a look at this SmartBug article for more.
While trying to grab the attention of your potential customers during pandemic times, in a more than ever-crowded online environment, here is what you should consider: competition is always good. Take this period as a push to be more agile, to do the changes a long time overdue or to redesign your logo.
Whether you decide to produce in-house content or to outsource it, the conclusions are the same:
If you don’t have a website, you need one.
No matter the domain you activate in, the online presence is the new networking these days. And your business needs to network.
If you have a website, you need a new one.
Here is what I mean: if you have a website, you need to update it, change or adapt it from time to time. No website should remain unchanged for years. As you evolve over time, so should your website. Your business is alive and under constant transformation. Your website should keep up.
And it’s never too late to start. Or restart.
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