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WiX Accessibility: Designing for All Users


Understanding Web Accessibility

Web design accessibility, or web accessibility, defines designing and developing websites and digital content to ensure equal access and usability for all individuals, including those with disabilities. From various aspects of web content to user interfaces and technologies, it aims to remove barriers and provide an inclusive online experience for everyone.

WiX Accessibility Badge
WiX Accessibility Badge


Creating accessible websites is not just a moral obligation; it's often a legal requirement as well. In many countries, there are laws and regulations, such as the Americans with Disabilities Act (ADA) in the United States and the Web Content Accessibility Guidelines (WCAG) internationally, that mandate web accessibility for certain types of organizations.


Having a website that can be navigated, understood, and interacted with by a diverse range of users, regardless of their physical or cognitive abilities, is the main goal. Web design accessibility is not limited to just one specific disability but covers a wide range of impairments, including:

  1. Visual Impairments: People who are blind, have low vision, or have color blindness may rely on screen readers, Braille displays, or other assistive technologies to access web content.

  2. Hearing Impairments: Users with hearing impairments depend on captions, transcripts, and visual cues to understand audio and video content.

  3. Motor and Mobility Impairments: Individuals with limited dexterity, tremors, or mobility impairments often use alternative input devices like keyboard shortcuts, voice commands, or specialized hardware.

  4. Cognitive and Learning Disabilities: Users with cognitive disabilities may require simplified language, consistent navigation, and clear instructions to comprehend and interact with web content.

  5. Neurological and Sensory Conditions: Conditions like epilepsy or photosensitive epilepsy may require web designers to avoid using content that flashes rapidly or intensely.

  6. Temporary Disabilities: Web accessibility also benefits individuals with temporary disabilities, such as a broken arm or temporary vision impairment, who may have difficulty using traditional input methods.

  7. Aging Population: As the global population ages, web accessibility becomes increasingly important for older adults who may experience age-related impairments affecting their vision, hearing, or motor skills.


In essence, web design accessibility is for everyone. It's not solely focused on addressing the needs of individuals with disabilities but also enhances the overall user experience for a broad and diverse audience.


An accessible website is more user-friendly, navigable, and inclusive, contributing to a more inclusive and equitable digital world. It aligns with the principles of universal design ensuring that digital content and services are usable by as many people as possible, regardless of their abilities or disabilities.



Why Web Accessibility Matters

  1. Inclusivity: Ensuring your website is accessible means you are opening your virtual doors to a broader audience, including potential customers or clients with disabilities.

  2. Legal Compliance: As mentioned earlier, non-compliance with accessibility regulations can lead to legal repercussions and fines.

  3. Positive Brand Image: Demonstrating a commitment to accessibility can enhance your brand's reputation as an inclusive and socially responsible business.

  4. Improved SEO: Many accessibility practices align with search engine optimization (SEO) best practices, potentially boosting your site's search engine rankings.

  5. Enhanced User Experience: An accessible website is typically more user-friendly for everyone, not just those with disabilities.



WCAG (Web Content Accessibility Guidelines): The Basics

The Web Content Accessibility Guidelines (WCAG) provide a comprehensive framework to achieve that. WCAG sets the global standard for web accessibility, making digital content and services accessible to all users, including those with disabilities.


WCAG is a set of guidelines and principles that, when followed, ensure that web content is perceivable, operable, understandable, and robust – making it accessible to a broad audience.


1. Perceivable: Information and user interface components must be displayed so that users can perceive, regardless of their abilities or disabilities. Content should be available in different sensory modalities, including text, images, and multimedia.

2. Operable: User interface components and navigation should be operable and navigable by a wide range of users. From keyboard accessibility to sufficient time for users to read and interact with content and clear and consistent navigation.

3. Understandable: Content should displayed clearly and understandably. This principle emphasizes the importance of user-friendly and predictable navigation and content that's easy to read and comprehend.

4. Robust: Finally, web content and technologies should be robust enough to be reliably interpreted by users, including assistive technologies, ensuring long-term accessibility and compatibility.



A Brief Guideline for WCAG Compliance

To create web content that complies with WCAG standards, consider these key steps:


1. Familiarize Yourself with WCAG: Study the WCAG guidelines thoroughly. Understand the requirements and how they apply to your specific content or website.

2. Audit Your Existing Content: Assess your web content for accessibility issues. Identify areas where text alternatives for images are missing, ensure that interactive elements are keyboard accessible, and check for proper heading structures.

3. Implement Perceivable Elements: Make sure all content, including text, images, and multimedia, can be perceived by all users. This may require providing text alternatives for non-text content, ensuring sufficient contrast between text and background and providing transcripts for audio content.

4. Enhance Operability: Ensure that your website is operable by all potential users by implementing keyboard navigation, providing users with enough time to read and interact with content, and avoiding content that flashes in a way that could cause seizures.

5. Emphasize Understandability: Make your content easy to understand. Use clear and concise language, organize content logically, and provide clear instructions and labels for interactive elements.

6. Ensure Robustness: Ensure your web content is compatible with a wide range of user agents and assistive technologies. This may involve using valid HTML and other web standards.

7. Regular Testing: Continuously test your website for accessibility. Conduct manual testing, use automated accessibility testing tools, and involve users with disabilities in testing whenever possible.

8. Document and Educate: Keep records of your accessibility efforts, including any updates or changes made to your website. Educate your team and stakeholders about the importance of accessibility and the steps you're taking to achieve compliance.


By following these guidelines and adhering to the principles of WCAG, you can create web content that is accessible, inclusive, and user-friendly for all individuals, regardless of their abilities or disabilities.



Achieving Web Accessibility with WiX

Creating an accessible website is crucial to ensuring that everyone can access and interact with your content. But achieving web accessibility can feel daunting, especially if you're not a web development expert. However, with WiX, achieving web accessibility is easier than you might think. With tools and features that simplify the process, WiX is here to help you create an inclusive website.


Here's how you can ensure your WiX website is accessible to all users:


1. Use Accessible Templates: Start with an accessible template. WiX provides a variety of templates designed with accessibility in mind. These templates typically have proper heading structures, clear navigation menus, and semantic HTML.

2. Alt Text for Images: Whenever you include images on your website add descriptive alt text. This helps users with visual impairments understand the content of images. WiX's image settings allow you to add alt text easily.

3. Semantic HTML: Ensure your website uses semantic HTML tags for proper content structure. Use headings (h1, h2, h3, etc.) in the correct order, use lists for lists, and make use of HTML5 elements like <nav> and <main> to enhance page structure.

4. Keyboard Navigation: Test your website's keyboard accessibility. Users with motor impairments may rely on keyboards or other assistive devices for navigation. Ensure all interactive elements such as links and buttons are accessible via keyboard input.

5. Descriptive Link Text: Use descriptive link text that provides context about the link's destination. Avoid vague link text like "click here" or "read more."

6. Video and Audio Accessibility: If your website includes video or audio content, provide captions and transcripts. This benefits users with hearing impairments and those who may prefer to read or search for specific content within your media.

7. Color Contrast: Ensure there is sufficient color contrast between text and background colors. This benefits users with low vision or color blindness. WiX allows you to customize color schemes while keeping contrast in mind.

8. Form Accessibility: If your website includes forms, make sure form fields are well-labeled and provide clear instructions. Also, ensure that error messages are descriptive and easy to understand.

9. Test and Iterate: Testing your website's accessibility is essential in identifying issues or barriers. WiX provides free accessibility testing through its Site Checker tool, which scans your website for accessibility issues. WiX also provides step-by-step actions to make your website accessible to all users.

10. Responsive Design: Ensure your website is responsive, meaning it adapts to different screen sizes and devices. This benefits users who may be using mobile devices, screen readers, or other assistive technologies.



Tips for Content Accessibility

In addition to website design considerations, the content you publish on your WiX website should also be accessible. Here are some content-specific tips:


1. Clear and Readable Text: Use legible fonts and font sizes. Avoid tiny fonts or overly decorative fonts that may be difficult to read.

2. Heading Structure: Use a logical heading structure throughout your content. Headings should be in a hierarchical order, with h1 for main headings, h2 for subheadings, and so on.

3. Link Descriptions: Ensure that links within your content have meaningful descriptions. Instead of "click here," use descriptive link text that conveys the link's purpose.

4. Image Descriptions: As mentioned earlier, provide alt text for images. Describe the image in a way that communicates its content and context.

5. Plain Language: Write in plain and simple language. Avoid jargon or complex terminology that may confuse readers.



Staying Compliant with Regulations

Depending on your location and the nature of your business, you may be required to comply with specific accessibility regulations. Here are some general steps to help you stay compliant:


1. Research: Familiarize yourself with accessibility regulations relevant to your jurisdiction and industry.

2. Conduct Audits: Periodically audit your website for accessibility compliance. Look for potential issues and areas for improvement.

3. Document Your Efforts: Keep records of your accessibility efforts, including any changes or improvements made to your website.

4. Seek Professional Help: If you're unsure about accessibility or need expert guidance, consider consulting with web accessibility experts or hiring professionals to conduct accessibility audits.


Web accessibility is not just a legal requirement; it's a fundamental aspect of creating an inclusive online environment. With WiX's features and tools, you can have accessible websites that cater to all users, regardless of their abilities.



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